We're building the tool we wish we had.
PocketCoach started from frustration with scattered spreadsheets, expensive apps, and never-finished side projects. We do one product – really well.
Praha
based in
2024
founded
Early
early access


Praha
built in Czech Republic

It started with one trainer and one notebook.
We worked with dozens of trainers and saw the same pattern: hours in Excel, clients spread across WhatsApp, Notes, and three apps, invoices typed by hand.
Instead of another "all-in-one" giant we decided to build a tool that does three things excellently: programming workouts, managing clients, and getting paid. Everything else is supporting cast.
We're based in Prague. We work remote. We build slowly – because software a small business depends on deserves care.

Good software lets the trainer be a trainer – not an accountant.
PocketCoach, 2024
What we believe
Care for detail
Small things – typography, load times, rounding numbers – shape the everyday experience. We sweat them.
Focus
We say "no" more than we say "yes". Every feature that ships passed the question "do we really need this?".
Trust
Your data is yours. No resale, no tracking pixel, no dark patterns. Just an honest payment for a service.
Craft
Software is craft. We build it like a carpenter builds a table – slowly, with respect for the material, knowing someone will sit at it.



Small team, clear goal
We're a small team of developers and designers who believe software for fitness coaches can be good enough that you never want to put it down.
We test every feature with real trainers. If it doesn't save time or help retain clients, we don't ship it.
We're early, and the team is growing gradually — we'll publish profiles and names of the people behind PocketCoach as that becomes relevant.
Contact & trust
Write to us directly.
Got a question, an idea, or ran into a problem? Reach out at the email below — we read every message ourselves.
Be one of the first.
We're looking for trainers who want to shape the product from day one. In return: founding pricing, direct access to the founders, and a say in what we build next.
- Founding price locked in, even after we raise rates
- Direct line to founders – we reply within 24h
- Early access to beta features before anyone else
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